Subject of Criticism: what rhetorical discourse, event, institution, artifact, media…will you be exploring?
I will be exploring controversial television commercials.
Exigence: why? What drives you to do this?
I have always been fascinated by advertisements on television, especially those which are meant to capture their audience with thoughts that continue after the 30 to 60 second commercial. I find it intriguing to analyze the controversial ads created by companies and see how viewers react to them.
Purpose: what do you wish to achieve as a critic-activist?
As a critic-activist, I hope to bring certain controversial commercials into the spotlight for conversation. These might be advertisements containing racism, sexism, or other topics which most people would not normally affiliate with certain companies.
Theoretical frame and methodology: what critical methodologies will you use?
I am not entirely sure what critical methodology I will use yet as it depends on which commercials I decide to analyze. However, I will most likely be using forms of either Feminist Criticism or Ideological Criticism for this project.
